Our client had created a unique product within a very specialist sector and was achieving a healthy level of sales both directly to the end user and the trade buyer. However, the unique benefits that the product delivered meant that our client really should have been in a position to dominate their market, so they were underperforming against the opportunity.

On reviewing the client’s marketing and sales activities we found that orders came from direct sales over the phone, mainly from the UK, with the initial contact often being initiated through a dated and poorly designed website. We therefore made a series of proposals to increase products market visibility and drive international sales.

Importantly from the client’s perspective we were able to scope the costs of our proposals against the projected results of the exercise so that they could clearly see the potential return on their initial investment.

The outcome of our activities is that the client now has a benefits focused and branded product which is being presented to his specific market via a dynamic website. The new website delivers all the information the customer needs about the product and is able to process orders by credit card directly. The average transaction value is between £200 and £800 per order. The website is localised for number of countries and on-line sales are now growing internationally.

The latest figures show a three-fold increase in turnover